LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

For decades, Mattel has released dozens of Barbie styles, each with unique looks that have evolved over the years since the first Barbie debuted in March 1959. The company made history in 1980 with the release of the first Black Barbie,

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.

Move over Ken, LeBron James is the first male athlete to be part of the new “Kenbassador” line of "Barbie" dolls. James said partnering with Barbie was an opportunity to recognize the powerful impact of role models who instill confidence,