For many of us, a trusty mascara is a desert-island beauty essential – it instantly makes lashes look longer, fuller, and ...

From customer reviews and before and after results to where to buy it now, learn more about the viral mascara now.

For the performance, she wore a micro-mini white dress with totally exposed sides held together by just a few pieces of ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

Miley Cyrus showcased a daring new look while promoting Maybelline’s new serum lipstick collection. The singer and brand ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

I'm a super sentimental person. Chatting about the days when Ashlee Simpson's Autobiography album played on repeat the summer before my first year of high school and recreating outfits from my teen ...

Yadim is one of the most influential makeup artists at New York Fashion Week. Photo: Courtesy of Maybelline New York Recently, Yadim has become a Fashion Week staple, creating makeup looks for DKNY, ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

Shop the model's limited edition collection available at Ulta now before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Jackie Fields is a Deputy Beauty Director at ...