OpenAI CEO Sam Altman has had an unfortunate dose of reality, reckoning with the fact ChatGPT is a uniquely powerful money destruction machine.

Microsoft has been testing its ad-supported Xbox Cloud Gaming service over the past few months, as I exclusively revealed in October. Now, the software giant is getting close to testing the free streaming option with Xbox Insiders.

Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity. Copilot is streamlining the user experience to differentiate between organic content and ads.

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely for some gamers.

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager,

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets,

Microsoft is expected to announce an ad-supported, session-based tier of Xbox Cloud Gaming in the future, following mysterious messages.

Microsoft accidentally featured Chrome in a Windows 11 ad, and it has now been edited after the clip spread online.

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription. Now, new reporting suggests Microsoft is planning to offer non-subscribers access to game streams paid for by advertising in the near future, but only in extremely limited circumstances.

What just happened? Skype was a leader in video communication back in 2003, but its relevance has slowly dwindled over the years. Microsoft is trying to reverse the trend with a move that is unusual for Redmond: It is making the platform ad-free ...

Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do you know if you’re one of the accounts with a table ...