According to The NPD Group, a whopping 96 million people, about 50% of the U.S. Internet population 13+, listened to an Internet radio or on-demand music service in the past three months, according to ...
Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...
In an increasingly congested media landscape, AM/FM radio continues to be resilient. Now in its second century, Nielsen’s most recent Radio Today report revealed on average AM/FM radio reaches 91% of ...
Public radio programmers say they’re cautiously optimistic about a shift in Nielsen’s measurement of radio listening that could raise audience numbers and in turn boost sponsorship income. Nielsen ...
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners – accounting for 74% of their average daily audio time – and even while it sits on a ...
Radio might sound like a pursuit of the older generations, but it seems like Gen Z is bucking the trend. In fact, it has never been more popular. As of 2024, over 50 million people are tuning into ...
MANILA, Philippines – Amid a rapidly evolving media landscape, “listening” has emerged as the second most popular media activity among Gen X and Millennials, right behind “watching.” This is according ...