Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
jdpower

J.D. Power China Introduces New Study Highlighting Vehicle Brand Net Promoter Score®

SHANGHAI: 17 Oct. 2025 – The inaugural J.D. Power 2025 China Brand Reputation Index NPS®[1],℠ released today, reveals that premium internal combustion engine (ICE) brands in China average a score of ...
Entrepreneur

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...
Nasdaq

Inspirato Achieves Industry-Leading Net Promoter Score of 71 for 2024, Reflecting High Customer Satisfaction

Inspirato Incorporated, a luxury vacation club, has announced its impressive 2024 Net Promoter Score (NPS) of 71, reflecting strong customer satisfaction and loyalty. The NPS measures how likely ...