The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Roblox is launching a new licensing platform that will make ... lets creators build experiences using official assets from franchises like Teenage Mutant Ninja Turtles and Squid Game. At some point, ...

The "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" Roblox experiences will be separate entities and are still being developed. Both immersive experiences will launch later in 2023.