Native to Southeast Asia, noni (Morinda citrifolia) was domesticated and cultivated by Polynesians, first in Tahiti and the Marquesas, and eventually in the farthest outpost of their culture, Hawaii.

The product: If taste were everything, noni juice would be about as popular as bottled plague. The extract of the Polynesian noni fruit (scientific name Morinda citrifolia) tastes like fermented death ...

A Hawaiian fruit leather manufacturer is on notice from the FDA after inspectors determined the claims on the company’s product labels, product brochures and website established that its products are ...

Morinda citrifolia, commonly known as Noni, is a tropical fruit that has been traditionally used in Polynesian medicine for centuries. Contemporary research has begun to elucidate the scientific basis ...

Its advocates swear it cures everthing from heart disease to cancer, but does it live up to its claims? The noni (Morinda citrifolia) is a small, tropical, evergreen tree which bears bumpy, ...

For the first part of this year, the 54-year-old Moloa‘a farmer has been on the run hawking his noni “fruitleather” at tradeshows from Hanelei to Tokyo, and Anahiem to Honolulu. Indeed, Frailey will ...