BOCA RATON, Fla.--(BUSINESS WIRE)--The jolly elf is a beloved icon of the holiday season. And this year, one of the most popular mainstays of holiday elf culture, Office Depot’s (NASDAQ:ODP) Elf ...

Office Depot debuted the first holiday-themed campaign on Facebook to use the social network's augmented reality (AR) ads that overlay digital images on a real background seen through a smartphone ...

Do you remember the Elf Yourself free E-card from last year. You posted a picture of yourself on an elf body. Then it dances to a tune and you can type a message for the elves to say. It's back. It's ...

Office Depot is capitalizing on the Internet popularity of felines by including a new cat theme in its 2015 Elf Yourself mobile application, which enables users to ...

The elves are back for the holidays -- and now they’re linked in with Facebook’s augmented reality filter. The well-known Elf Yourself mobile app from Office Depot, an annual tradition since its ...

Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends. As legend has it, ...

When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having produced the first two seasons of OfficeMax’s ...

OfficeMax has proven itself to be one of the most innovative marketers in the retail space. It recently announced it will reprise its highly trafficked Elf Yourself campaign this holiday season, after ...

OfficeMax is back this season with its popular ElfYourself.com website where you can turn yourself and anyone else you have a digital image of into an elf. This viral marketing campaign is so popular ...

The ElfYourself returns. Go here to choose from 5 versions. It's free. Upload a head shot. Select from 5 versions. (As of the time of this post the top 2 weren't ...

Are you a print subscriber? Activate your account. By Mike Juang - 5 hours 18 min ago By Garett Sloane - 6 hours 15 min ago By Jeanine Poggi - 8 hours 11 min ago By Ad Age and Creativity Staff - 8 ...