iRobot became synonymous with home robots when it introduced the Roomba vacuum over 20 years ago, eventually selling 50 million models and becoming an acquisition target for Amazon. But the company gave investors a stark warning Wednesday, saying it may go out of business as sales and headcount plummet.

Robot has become pretty synonymous with robot vacuums. Much like Android phones are now often referred to as “Galaxy,” or you don’t say you searched for something, you “Googled” it. You don’t say what kind of robot vacuum you have;

After its latest financial figures were worse than forecast, the company said there’s “substantial doubt” it can survive another 12 months.

Robot has announced its new range of Roomba robot vacuum cleaners. Featuring four new models, the new iRobot Roomba series marks the first time that the brand has introduced LiDAR navigation. Pre-orders are expected to open on 18th March,

The loss-making company was once valued at $3.56 billion in 2021, driven by pandemic-fueled demand. It is now worth less than $200 million.