Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...

Opinions expressed by Entrepreneur contributors are their own. For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

In today’s attention economy, crafting a comprehensive PR strategy across a wide range of channels within a well-structured budget is crucial for enhancing your brand reputation, managing crises and ...

We live in a world where you can go viral with a funny video of your cat. Plenty of businesses assume that they can also grab their slice of the digital pie and rely on social media to grow their ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...