April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...

Kirill is Founder and CEO of White Label PR, a global PR agency within gaming industry. He is an expert in crisis comms and brand strategy. Today the battle for media attention is overwhelmingly ...

My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

People often say artificial intelligence (AI) isn't going to put anyone out of a job any time soon. But they're wrong. Unless you work out how to incorporate AI into your workflow today, tomorrow ...