Discover how packaging components shape product usability and consumer perception, influencing functionality, branding, ...

Clinique’s latest Moisture Surge 100H ‘More Than You Think’ campaign has married its brand identity with a fresh take on connected packaging and technology, integrating Near Field Communication (NFC) ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

“Mind blowing.” There really are no other words to describe the first time I saw the “X Box.” No, not the gaming console but rather the ingenious “X Box Packaging X-Perience” kit, which is, quite ...

In 2026, wedding pastry packaging is no longer just about keeping cakes intact—it’s about creating an unboxing moment that reflects your brand and sustainability values. As bakers and planners shift ...

The newly published DeliveryX Packaging 2023 report has highlighted that packaging has become the star of ecommerce purchases in online unboxing content. Unboxing is a growing trend which sees ...