Is Gen Z truly to blame for wine’s decline? Or are they simply the most visible face of a broader cultural shift?

Additionally, people tend to reach for a drink such as wine as a way of dealing with stress. However, the irony is that alcohol use can increase anxiety and raise stress levels.

Instead of ending a long day with a glass of wine, 26-year-old Bre Giglio pulls out her favorite THC drink, which contains a cannabis compound and gives her a soothing buzz.

July 5, 2025 As Younger People Eschew Drinking, the Wine Industry Fights to Woo Them Back Between tariffs and reduced drinking among Gen Z, the industry is in a fight for its life.

Wine may cause discomfort for people with gastrointestinal disorders, new research suggests. Though some evidence conflicts, studies lean toward wine causing negative effects for those with GI ...