Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry. The popular soda brand ...
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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