As automation accelerates and both lead acquisition and regulatory pressures increase, proving consumer consent and intent ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...

A couple of weeks ago, I hosted a webinar called Performance Marketing Teams of the Future. It was meant to be more diagnostic than visionary. Three practitioners joined me — Max Epifanov (TripleTen), ...

Marketing leadership is already shifting away from managing tactics and toward governing decision-making. As AI automates ...