The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR. In order to comply with the regulation’s consent requirements, marketers have been ...

Surf the Web and you’ll encounter all kinds of online preference centers: Some that ask customers effective questions that can be used to fuel e-mail message relevance, others that provide a ...

An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

As a marketer, your most coveted possession is your marketable database. Marketers today are data-hungry, and that's no secret. The more information you have about your customers, the better you can ...