Beer glasses are too big, scientists say — here’s why they want to shrink down the traditional pint
Your beer glass might soon become smaller — and this time, it’s not about shrinkflation. A group of scientists in the UK — interested in finding innovative ways to encourage the public to cut back on excessive drinking — have released findings of a study involving a dozen pubs,
Shrinking the pint can reduce beer sales by almost 10%
Reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, and could be a useful alcohol control measure, according to research published September 17th in the open-access journal PLOS Medicine.
How the British pint compares to beer glasses around the world
Scientists say smaller beer glasses can help reduce alcohol intake in the UK, but what will pubs and customers say?
Removing pint glasses could reduce beer sales by almost 10%
Cambridge researchers have shown that reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, which could have wider public health benefits.
Shrinking the pint can reduce beer sales by almost 10% (IMAGE)
Reducing alcohol consumption is a global public health priority. Researchers examined the effect of reducing the largest serving size of draught beer in England, usually the pint, on overall alcohol (beer and wine) consumption.
Small beer: Study calls on government to shrink pints
A sobering discovery has led to Cambridge University academics calling on the government to stop serving beer in pints to reduce Britain’s alcohol intake. A study found , externalthat beer consumption dropped by 10% when pubs shelved pint glasses and served customers with glasses two thirds the size instead.
Cambridge research asks UK govt to reduce pint size of drinks: Internet is livid
Cambridge University researchers have proposed replacing traditional pint glasses with two-thirds-sized ones to reduce alcohol consumption by 10%, potentially lowering health risks like cancer and heart disease.
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A small fix to cut beer intake: downsize the pint
Total alcohol consumed fell at establishments in England that replaced the classic imperial pint with a two-thirds measure.
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