The first Pop-Tarts Bowl featured the brave Strawberry Pop-Tart mascot sacrificing itself for the hungry Kansas State Wildcats. We thought that was the end of the Strawberry Pop-Tart mascot, but the ...

Strawberry, a humanoid Pop-Tarts mascot, emerged from inside a giant blue toaster shortly before kickoff, waving to the crowd in Orlando. But the 31,111 fans in half-empty Camping World Stadium had ...

Wendy’s has already jumped to flashy brand-name partnerships with its new Frosty experiments. Fortunately, they taste pretty good. I just wish they would chill out with their naming process.

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Fans will now be a part of the viral Pop-Tarts Bowl experience, voting on which edible mascots will be toasted for players to ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...