I think the jacket might fall under “preppy” or potentially “Olivia Rodrigo vibes” . . . but how can I be sure? Before any of us get into trouble with our Gen Alpha kids on our next ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was ...

Here’s your guide to who’s who. The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist Mark McCrindle ...