Forbes

Building A Better Marketing Mix Model

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...
MarTech on MSN

Unlocking the power of marketing mix modeling solutions

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, ...
Business Wire

Keen Decision Systems Disrupts Marketing Mix Modeling Market According to Gartner Magic Quadrant Analysis

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
adexchanger

Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
Business Wire

Marketing Mix Modeling Helped a US Pharmaceutical Company to Achieve Better Marketing ROIs | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Marketing

Three Critical Questions to Get the Most From Marketing Mix Modeling

Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...
MediaPost

Marketing-Mix Modeling Looking From The Bottom Up

Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into ...
Forbes

Looking Back: Reinventing Marketing Mix Modeling With Machine Learning

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
adexchanger

3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...
Search Engine Land

How to avoid marketing mix modeling mistakes that derail results

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...