Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

“Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first ...