Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

For much of the last decade, it has become increasingly important for retail chains and brand owners to integrate digital marketing into all their efforts. But now the pandemic has led to an all-time ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

For much of the last decade, it has become increasingly important for retail chains and brand owners to integrate digital marketing into all their efforts. But now the pandemic has led to an all-time ...