As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers. 2013 was a significant ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Just 7.2 percent of mall retailers are using QR codes as part of their mobile strategy this holiday season, according to a new report from Nellymoser. Nellymoser visited more than 700 retail locations ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

As consumers demand faster, more intuitive and contextually relevant engagement from retailers, a QR code loyalty programme has arguably become one of the biggest power tools in a retailer’s arsenal.

ISLAMABAD: The Prime Minister Office (PMO) has directed Federal Secretaries/ Provincial Chief Secretaries, Heads of Regulatory Bodies to make sure that retail outlets in their jurisdiction obtain and ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

The new standard means that the QR code on a product can be used by both a consumer with a smartphone and a retail store’s point-of-sale system. Brands rolling out the new standard include Kellogg’s, ...