Qualitative research, involving talking to customers in groups or individually, can add depth to an understanding of customer behavior and psychology. However, it needs to be framed by quantitative ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...