People watch an average of 16 hours of online video per week. And 85% of businesses use video as a marketing tool. So it shouldn’t be a surprise to hear that video is rapidly becoming an essential ...

YouTube for SEO is more powerful than ever. It plays a crucial role in modern-day marketing, where a multi-channel approach helps brands get visibility. Think of YouTube as a search engine in its own ...

YouTube creators need to put themselves in the position of their audiences and understand how audience members search for content. To ensure your videos rank highly on YouTube, you need to focus on ...

Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy. Although YouTube is owned ...

YouTube is among the most powerful platforms for marketing over the years. The video streaming website by Google has more than 6 billion minutes worth of content being watched each month. Anyone with ...

According to a new report released by RankRanger, a good ranking in YouTube search doesn’t guarantee that a video will also rank well in the video carousel in Google search, and vice versa. This study ...

In a bid to boost the time users spend on the site, videos that hold viewers' attention will rise higher in searches. Casey Newton writes about Google for CNET, which he joined in 2012 after covering ...