U.S. rugby sensation Ilona Maher says rugby union needs to undergo a cultural shift if the sport is to attract new fans. Maher, who earned a bronze medal in rugby sevens with the United States at the 2024 Paris Olympics, has more followers on social media than any other rugby player with over 8 million across Instagram and TikTok.

Social media sensation Ilona Maher has said rugby union needs to undergo a culture shift if the sport is to attract new fans."There is a culture in rugby we need to shift.

Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

The USA Eagles player is also not worried about a potential U.S. ban on TikTok, a platform she has amassed over three million followers on.

Club remain tight-lipped about whether American superstar will play against local rivals Gloucester-Hartpury on Sunday

Bristol Bears and USA women's rugby star Ilona Maher says the men's game needs more "personality" to promote the sport.