iHeartMedia Tampa Bay has moved Rumba down the dial to a stronger signal. Formerly at 106.5 WRUB, the Contemporary Latin Hits station is now at home on 95.7 WBTP‘s 100,000-watt signal. WBTP previously ...
It’s a 100kw FM that has had eight call letters since signing on the air in 1963 and across the last 61 years has offered Beautiful Music, Disco, and, later Adult Contemporary programming as “W-Lite,” ...
On July 18, 2024, iHeartMedia decided to more vigorously compete for Spanish-language listeners and Hispanic ad dollars in a market that only recently saw the entry of Spanish Broadcasting System (SBS ...
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