Rumba 97.7 keeps Latino music and its listeners moving via Boston’s radio airwaves. Ricardo Montiel, aka DJ Rico Suave, is a member of the talented team at WZRM-FM that keeps those beats bumping, a ...
Rumba 97.7 (WKAF) has debuted in Boston. The station has been rebranded from ‘97.7 The Beat of Boston’. “Rumba 97.7 will deliver the biggest Latin hits combined with Boston’s local flavor to the FM ...
On July 18, 2024, iHeartMedia decided to more vigorously compete for Spanish-language listeners and Hispanic ad dollars in a market that only recently saw the entry of Spanish Broadcasting System (SBS ...
Hits and music variety, en español. That’s the brand promise for a Class B AM serving the Boston market, which has been airing a Spanish Contemporary format and iHeartLatino Chief Creative Officer ...
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