Iconic shoe brand Converse has added a member of the Boston Celtics to its roster.The Boston-based company is already ...

Boston Celtics' guard Payton Pritchard has signed a shoe deal with Converse, per The Athletic's Jared Weiss, joining Shai ...

SGA and Converse collaborated on the SHAI 001, a shoe designed to redefine performance in basketball footwear. SGA debuted the shoe during the 2025 All-Star Weekend, and it has since become a ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.