Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

The perm is back and at some salons and barbershops on Long Island, they’re quite popular … with men. Inspired by K-pop idols, soccer stars, hockey players and TikTok, where the term #manperm has ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Believe it or not, children of the '80s: Perms are making a serious comeback.

The "New Wave" takes the technique of a traditional perm without the strong stench and super-tight spirals, leaving hair with a slight bend commonly categorized as "beach waves." By Melissa Magsaysay ...

Perm lotions from Japan are however known to be the least damaging because healthy hair is required for the resulting perm to look bouncy and beautiful… and because Japanese women are very concerned ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...