Santa Cruz surf breaks are free to enjoy but worth millions. That’s one of the key findings in the first report to put a dollar value on this world-renowned surf playground. The report identified ...

Coffee in hand, Santa Cruz? We've got the latest town updates for you. Keep reading to stay in the loop. ☕️️ In today's newsletter: Also on today's calendar: West Cliff Holiday Outdoor Market ...

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...

Greetings Santa Cruz! We’re your go-to source for what’s happening in town. Read on to get plugged in! ☕️️ Before we get to what's happening, a big thank you 👏👏👏 to the local businesses for making ...

I GOT THE CHANCE TO GET IN THE WATER WITH THE NON-PROFIT... BLACK SURF SANTA CRUZ...### BLACK SURF SANTA CRUZ BREAKING BARRIERS TRT - 2:20 BELLA 0:15-0:23 MOZE 0:56-1:02 KELVIN 1:13-1:20 SYDNEY 1:21-1 ...

SANTA CRUZ — For years, the San Lorenzo River mouth surf break in Santa Cruz has been celebrated by local surfers and history buffs as the location where surfing was first introduced to the ...

A high surf advisory warns beachgoers in Monterey and Santa Cruz counties to exercise caution as waves could reach up to 22 feet. A high surf advisory warns beachgoers in Monterey and Santa Cruz ...