From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Twilio's stock price has dropped significantly, causing concern among investors due to slower growth and underperformance in its Segment business. The company's cloud communications business faces ...