We live in a happiness-obsessed world. Self-help gurus promise paths to bliss, Instagram influencers peddle happiness as a ...

A new study co-authored by Sam Maglio, marketing professor at U of T Scarborough, finds people who habitually try to be happier also tend to have less willpower.

As a result, we're more susceptible to temptation, and to making the kind of self-destructive decisions that make us less happy. "The pursuit of happiness is a bit like a snowball effect.

As a result, we're more susceptible to temptation, and to making the kind of self-destructive decisions that make us less happy. "The pursuit of happiness is a bit like a snowball effect.