Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify store optimization is no longer optional—it’s the difference between steady growth and stalled sales. From speeding up load times to refining checkout flows, every tweak compounds over time to ...

Cleaning the programmatic supply chain is slow going. On Thursday, the Association of National Advertisers (ANA) released its latest programmatic transparency benchmark study, and the results are okay ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow ...