Short or long, a slogan should encapsulate the essence of ... your slogan should state exactly why you are special as a business and how you will remain that way. For that reason, slogan designers ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...