Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase. “Paying $3 million for a 30-second commercial makes as much sense as ...

How do you get more Millennials to impulse buy your sweets? The obvious answer is not to create a ... This solution came from planning digging deeper into the trade relationship of Skittles and ...

Both of the food dyes are used in Skittles, its website states. Those two ingredients are used in a number of sweets, cereals, soft drinks, and other food items, according to the FDA. The agency ...