But according to Martin the biggest sellers these days are not Guinness, Stella Artois or Smirnoff Ice, in fact ... pubs have moved on from just selling beer to a wider variety of products ...

Diageo introduced a 300ml can format for both variants in 2003, in a bid to steal shelf space and sales from beer brands. Smirnoff Ice then gained viral traction in the 2010s thanks to a drinking game ...