The filter has people experimenting with their identities beyond goofy pictures and videos — some are using it to create alternative personalities on dating apps to gauge the difference in experience.

The controversial Snapchat filter called out as "yellowface" by many earlier this week has thrust the popular app's face morphing filters into the spotlight again, with some wondering if the app may ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...