Producers and talent break down how Nickelodeon pulled off bringing SpongeBob Squarepants to the Super Bowl, creating one of the year's biggest memes.

In an exclusive interview with TODAY.com, "SpongeBob" voice actor Tom Kenny recalls the experience of commentating during Nickelodeon's broadcast for the 2024 Super Bowl.

SpongeBob SquarePants roasted Leonardo DiCaprio’s dating history during the Nickelodeon version of the 2024 Super Bowl ...

Nickelodeon collaborated with Screen Novelties, a Los Angeles-based stop-motion animation production company, to create the special.

And by adding SpongeBob and Patrick to the mix at the Super Bowl, they even managed to reach a millennial audience because of the lasting nostalgia of the animated show.