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Starbucks’s new CEO is cutting 30% of menu
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Starbucks to cut 30% of menu
CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically what would go away. He also didn’t say exactly when the items would go away, only that he wanted the reduction in place by the end of the 2025 fiscal year, or by June 30, USA Today reported.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
4d
Starbucks is switching things up. What to know about new cafe policies
Starbucks is introducing a set of changes to its stores, including new rules on ceramic mugs, refills and restrooms. Here's ...
2d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
3d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
1d
Starbucks’ Spring Menu Just Leaked! Lavender, Cherry Chai & Spicy Bites
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
2d
on MSN
Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
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6h
Jim Cramer Backs New Starbucks CEO
The new Starbucks CEO is off to an uncertain start. Yet, Jim Cramer believes he will get the best results, which is best for ...
2d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
2d
Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
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