Starbucks instant coffee unveiled The home of the upscale lattes launches a new brand of instant coffee called Via.

Starbucks hopes for revenue growth in the $16 billion global instant-coffee market, especially Japan and the United Kingdom, where it will roll out March 25.

Starbucks' single-serve VIA packets just hit $100 million in sales, a milestone achieved three times faster than did Frappuccino. Here's why VIA is a breakout hit.

NEW YORK -- STARBUCKS/:Starbucks to unveil 'Via' instant coffee Via, a minutely crunched bean that dissolves in boiled or cold water, is intended to steal from the $16 billion instant coffee ...

Caffeine addicts nationwide got first tastes of Starbucks Corp.’s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via ...

Fans of Starbucks’ vanilla latte and caffe mocha will now be able to enjoy them with a pour of water and a stir, as the company seeks to shake up the stagnating market for instant coffee ...

The idea, a Starbucks spokesman said, was to reinvent the concept of instant coffee, using micro-ground arabica coffee beans.

Instant coffee doesn't hold a stellar reputation among coffee enthusiasts, but how do Starbucks' VIA instant coffees measure up? We tasted them to find out.