Starbucks (SBUX, Fortune 500) said Via is made with 100% natural roasted arabica coffee and that it took 20 years to develop "a proprietary, U.S. patent-pending microgrind technology" that ...

Instant coffee has been around for 100-plus years, yet it's taken almost that long to make it not taste so, well, instant. Now coffee giant Starbucks challenges our Nescaf? notions with its own ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Today is the last day to try the Starbucks VIA Ready Brew challenge ...

NEW YORK -- STARBUCKS/:Starbucks to unveil 'Via' instant coffee. Via will be available in Starbucks, Target and Costco stores in Seattle and Chicago March 3 and nationally by fall.

Caffeine addicts nationwide got first tastes of Starbucks Corp.’s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via.

Via, a minutely crunched bean that dissolves in boiled or cold water, is intended to steal from the $16 billion instant coffee market outside the USA, especially Japan and the United Kingdom. In ...

While we were swooning over Santa Clara’s Barefoot Coffee and Oakland’s Blue Bottle, apparently Starbucks decided to invade Folgers’ territory. The idea, a Starbucks spokesman said, was to ...

Enter Starbucks, and its VIA instant coffee collection. This instant coffee from the king of chain coffee has been on the market since 2009, and Starbucks is offering deals on its instant brews ...

Starbucks VIA is a instant coffee that comes in various roasts and flavors that you can enjoy at home. Here's what you need to know before buying.

NEW YORK (CNNMoney.com) -- Starbucks unveiled a brand of instant coffee Tuesday that the high-end chain says "will change the way people drink coffee." The Seattle-based company will begin selling ...