Anyone with a TikTok account will likely have stumbled upon this audio recently, but for those who don't, the sound is likely a recognizable one already. In 2007, Starburst released what has since ...

NEW YORK — "What's old is new" might not be an adage that marketers under pressure to innovate want to adhere to, but a recent TikTok trend underpins the power of revisiting a past idea for the social ...

If you've logged onto TikTok in the past month, you'll instantly recognize the sound of "Berries and Cream"—now, you can get your hands on the costume from Starburst itself, right in time for ...

Starburst is no doubt as surprised as anyone that its offbeat "Bus Station" ad for its Berries & Creme flavor has gone viral in 2021, but such is the nature of TikTok and its user base. By running a ...