A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...
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Strategic alliances a powerful tool in corporate communicationsStrategic alliances, when carefully cultivated ... understanding and applying these principles can mean the difference between being a passive participant and a strategic communicator who drives ...
Gulati, Ranjay, Parth Mehrotra, and Maxim Sytch. "Breaking up Is Never Easy: Planning for Exit in a Strategic Alliance." California Management Review 50, no. 4 (Summer 2008): 147–163.
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