You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

KATSEYE recently starred in the Gap’s “Better in Denim” campaign, which debuted Aug. 19. In contrast with the backlash American Eagle’s campaign featuring Sydney Sweeney faced, KATSEYE received much ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Negative stereotypes don’t just hurt people’s feelings, they can undermine people’s performance. Tell an African American student that his performance on the GRE is diagnostic of intellectual ability, ...

Thanks to the full frame of text on a black background, the subliminal messages aren’t very subliminal; they might be more subtle if the text was overlaid on the target frame rather than replaced ...

The 1990 subliminal message trial against Judas Priest was, frankly, dumb. For those of you who don’t know the story, here’s a brief summary: in December of 1985, two young men in Nevada, Raymond ...

At a time when travelers are feeling more precious than ever about “authentic experiences,” the cruise industry is doubling down on the exact opposite: completely manufactured fun. Leading the pack is ...