Right now the #1 buzzword in tequila is “additive-free.” Drinkers are opting for bottles that are distinctly agave-forward and not full of filler and brands are rushing to declare themselves ...
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Is ‘Additive-Free’ Tequila the New 100% Agave?
The conversation has shifted to highlight producers that omit glycerin, sweeteners, and other additives in their product. But is additive-free the only indicator of quality? In 2012 Grover and Scarlet ...
At a recent tequila tasting event held at IXTA, a Mexican hotspot in Manhattan’s Lower East Side, Grover and Scarlet Sanschagrin lament that too many tequilas sold on shelves today contain artificial ...
A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...
Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Jose Cuervo, the world’s top-selling tequila brand, is not a ...
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