Combining Valentine’s Day on 14 February with Chinese Valentine’s Day on 28 February and the White Valentine’s Day on 14 March, the marketing initiative includes a six-episode Valentine-themed drama ...
NEW YORK—Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said. Lanzano has led TVB, the trade organization for local commercial broadcast ...
Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...
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