This team could be in the Super Bowl soon. Its fans will be watching the Big Game -- and advertisers will be interested. Football’s dominance as America’s favorite sport is highlighted by National ...

Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...

Daily impressions generated by local broadcast news programming exceed those of programs on six leading streaming services by between eight and 12 times, according to a new analysis by the Television ...

Despite the rapid rise of streaming platforms and digital media, traditional broadcast television continues to hold a strong position, especially among high-net-worth households, according to a new ...