Now that the 2006-2007 television season has wrapped up, the Television Bureau of Advertising (TVB) has crunched the numbers from Nielsen Media Research and declared that cable/satellite networks had ...

TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...

This team could be in the Super Bowl soon. Its fans will be watching the Big Game -- and advertisers will be interested. Football’s dominance as America’s favorite sport is highlighted by National ...

Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...

Despite the rapid rise of streaming platforms and digital media, traditional broadcast television continues to hold a strong position, especially among high-net-worth households, according to a new ...