A major distributor admitted they’ve recently axed the drink in some areas. The New York Times reports that though Coca-Cola has said it doesn’t plan to stop making Tab, Coca-Cola Bottling Company ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Coca-Cola's classic one-calorie drink is still a favorite for some, and they're mounting pressure against the Atlanta-based company in hopes of seeing it return to store shelves soon. Tab, which was ...

CLEVELAND, Ohio -- Tab, once known as the “cola for beautiful people,” is being fizzled out. Coca-Cola announced Friday it will stop selling the zero-calorie soft drink, one of the first diet sodas ...

Tab diet soda is heading the way of Crystal Pepsi and Jolt cola. The Coca-Cola Company announced on Friday that it will retire Tab and other “underperforming products” by the end of the year. Tab was ...

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday. “We’re forever grateful to TaB for paving the way for the diets and lights ...

Pop culture curiosity eclipsed long ago by Diet Coke, Coke Zero Tab, Coca-Cola Co.’s original diet soft drink, is about to be history. Born in 1963 in an era of full-sugar drinks and originally aimed ...

'Tis the season of Coca-Cola Santa, those adorable animated polar bears, and limited-time holiday flavors, like the new ...

I must say the recent news that the Coca-Cola Co. was discontinuing Tab diet soda did not stun me. Like hearing about the demise of a pop star you used to have a crush on decades ago, I thought Tab ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...